How Cineplexx uses Drvless to automate testing of business-critical booking and reservation processes across countries, languages, and devices—reducing manual testing effort by around 50%.
Cineplexx operates around 70 cinema locations with approximately 500 screens across twelve countries. Its digital ecosystem—including the website, point-of-sale (POS) systems, and Android and iOS mobile apps—must work reliably across different markets, languages, devices, and layout variations.
The most critical customer journeys include ticket purchase, seat selection, reservations, login, and payment. Any disruption in these flows can directly affect both the customer experience and day-to-day business operations.
To make quality assurance more efficient, reliable, and scalable, Cineplexx has been using Drvless, Objentis’ AI-powered visual test automation solution, since 2023
Cineplexx’s IT organisation is centrally managed from Vienna, while its digital services are used in twelve countries. This creates a broad and complex testing matrix, including:
New features and bug fixes are released approximately every two weeks. As a result, regression testing is required for every release.
Previously, much of this work was carried out manually. This made regression testing time-consuming and error-prone, while also tying up valuable IT resources with repetitive tasks.
Cineplexx needed an automation approach that could reliably test business-critical end-to-end workflows—without requiring extensive programming skills or a traditional automation framework.
After evaluating several solutions, Cineplexx selected Drvless. The solution uses visual UI recognition to interact with applications in a human-like way, enabling technology-agnostic and non-invasive end-to-end test automation.
Cineplexx uses Drvless to automate critical booking and reservation workflows across different devices. A key advantage: even when user interfaces change, regression tests can continue to run without requiring extensive adaptations.
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More InformationVisual UI recognition
Drvless identifies and interacts with application elements based on their visual appearance. This provides a robust foundation for automating dynamic interfaces, including seat selection, ticket booking, and payment flows.
No-code test creation
Tests can be created, maintained, and executed without programming knowledge. Test logic, including conditions and loops, can be modelled in straightforward steps.
Parameterisation for broad test coverage
Cineplexx can use parameters to cover multiple variations of a test scenario, including:
Reusable execution lists
Standardised regression tests are organised and executed in a defined sequence through reusable execution lists. This makes recurring test runs reliable, efficient, and repeatable.
Drvless enables us to execute complex, recurring test cases automatically—without programming, and in a way that is easy to use.
By automating recurring regression tests, Cineplexx estimates that it has reduced manual testing effort by around 50%.
This does not only save time. It also strengthens quality assurance throughout the release process:
Cineplexx demonstrates how business-critical user journeys can be automated efficiently—even in complex, multilingual, cross-device system landscapes.
Drvless supports a practical approach to test automation: teams can automate the processes that matter most without excessive scripting, maintenance, or framework overhead. This enables faster and more sustainable quality assurance while reducing repetitive manual effort.
For Cineplexx, this means more reliable booking and reservation workflows, faster release feedback, and more capacity for the IT team to focus on high-value work.
Whether your processes span web, mobile, desktop, legacy applications, or multiple connected systems, Drvless recognises, operates, and interprets applications like a human.
Let’s explore which of your critical end-to-end user journeys can be automated.
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