How Cineplexx uses visual, AI-powered test automation to secure business-critical ticketing and reservation flows across 12 countries – without programming and with significantly less manual testing effort.
Cineplexx is one of Europe’s leading cinema chains, with its IT headquarters in Vienna. The website, POS systems, and mobile apps must function reliably across countries, languages, and layout variations – for business-critical processes such as ticket purchase, seat selection, and payment.
Cineplexx operates 70 cinema locations with approximately 500 screens across twelve countries, primarily in Southern and Southeastern Europe, welcoming more than 11 million visitors every year. At its core are business-critical use cases such as ticket purchase and reservation – including variations in ticket types, seating charts, login status, and payment methods.
International setup: Multiple countries, different languages, and layouts significantly expand the test matrix.
High release frequency: New features and bug fixes are rolled out roughly every two weeks – every change requires regression testing.
Business-critical user journeys: Ticket purchase, seat selection, reservation, and payment must function reliably and consistently.
Manual testing as a bottleneck: Manual regression tests are time-consuming and error-prone; valuable IT resources are tied up in routine work.
High variability in the UI: Parameters such as ticket types, seating charts, login status, and payment methods generate many scenarios that must be tested repeatedly.
Reduction of manual regression testing
Faster feedback cycles before releases by eliminating time-consuming manual tests.
Reliable, repeatable tests
For business-critical E2E flows (web & app) across multiple countries and languages.
Enablement without coding
Test automation should be able to be created, maintained, and executed without programming knowledge.
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More InformationCineplexx became aware of Objentis at a conference and, after evaluating several tools, chose Drvless. The tool uses graphical/UI recognition and dynamically adapts to UI changes. Automated tests can be created and executed without programming knowledge.
Internal test case creation
Test cases are created internally and supplemented with input from other colleagues.
Automated execution via execution lists
Regression tests are executed automatically in a defined order via execution lists.
Reproducible coverage
The goal is to reliably and reproducibly cover as many scenarios as possible – with significantly less routine work.
Drvless enables us to execute complex, recurring test cases automatically — without programming, and in a way that is easy to use.
| RESULT | IMPACT |
|---|---|
| 50% time savings | Significant reduction in manual testing effort by eliminating manual regression tests. |
| Higher release stability | Repeatable, reliable test runs increase confidence prior to deployments. |
| Reduced workload for the IT team | Less routine work creates capacity for more complex tasks and further development. |
| Scaling across countries & languages | A uniform test setup enables reliable international rollouts. |